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“Shelli brought strategy and focus to our new-audience development efforts.  She inspired a diverse board of directors and senior staff to think about our organization and our message with refreshed clarity.  She was essential in helping us shape our organization’s unique value and future plans.”

David Spitzler
Vice President, Business Development Moxie Software
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Shelli and her team have provided fantastic marketing resources for me for more than 9 years. I know I can count on her to really think through the given project, and develop and execute campaigns that yield real results.”

Dana Loof
Executive Vice President, Americas Sales and Global Marketing, Pano Logic
Adobe
American Cancer Society
Apple Computer
Bigstep.com
Broadcom
Charles Schwab & Company
Cisco Systems
Cisco WebEX   

EFI
Eleven Inc.
EVault/i365
Intuit
Legal Community Against Violence
Microsoft Corporation
MRM Partners
Novell

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PanoLogic
SanDisk
Seagate
Six Apart
Sybase
Turning Star, Inc.
Wells Fargo Bank

How to launch a product
from the ground up.		   How to position a new product
to sales and channel teams.
How to build a unified sales team out of former competitors.

SanDisk needed everything for a new product launch—a product name, overall product branding, and the launch strategy and team management to execute. The business challenge: launch a new consumer electronics product in six months flat. Read More

 When Cisco bought WebEx, they needed to introduce the idea to their internal sales team and get them the materials and training they needed so they could begin selling the WebEx service through their channel partners. Read More

A new partnership between Cisco and a sometimes-competitor brought two sales teams together to sell a new product. The business challenge: to build a unified sales team out of two previous competitors—and make it happen within 3 months. Read more

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