Things You Should Know About STRAND.



1. It's about the people.

Mutual respect and great work are the common bonds that drive us. It makes coming to work each day challenging, inspiring and downright fun. We wouldn’t have it any other way.

 

2. We play favorites.

(In a good way) We love our clients. Lots. We’re extremely loyal and passionate about your business and making you as successful as possible. As such, we work as a tireless advocate on your behalf. We’re also really connected to our consultants for the clear reason that they are simply outstanding at what they do.

 

3. We “grew up” in Silicon Valley. 

Many of us associated with STRAND, our consultants included, were here before The Valley was even called The Valley. We all inherently understand the special manner (and frenzied deadlines, chaotic process and high-stakes decision-making) that comes with working in tech. We like live and breathe this community and we understand what’s required to build success.

 

Shelli Strand, Founder

I’m a seasoned marketing consultant (18+ years) with deep experience in business-to-business marketing. I specialize in helping clients focus their marketing strategies on the most effective customer profile, with the most effective message, to acquire new customers, as well as strengthen their relationship with existing customers.

I also develop user and prospect communities through various leading edge marketing methods such as interactive, social media, and mobile technologies. Whether you need to bring an existing program to fruition or develop your company’s first marketing plan from scratch, I’ve got the vision, resources, and practical skills to deliver.






Christine Falsetti, Partner

For over 25 years, I’ve helped develop and drive global marketing and business strategy decisions, process changes and initiatives for some of the most prestigious companies in the Valley. I have a deep understanding of how technology products solve customer business problems—and how to best employ them. My organizational and market development work with NASA helped monetize and evolve the Internet from an academic tool to a business-critical solution. From crafting strategy to sourcing and developing world-class teams, I’m ready to jump in and get to work.

 

 

Think we might be able to help you? Let’s talk.

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See what others are saying
“Shelli brought strategy and focus to our new-audience development efforts.  She inspired a diverse board of directors and senior staff to think about our organization and our message with refreshed clarity.  She was essential in helping us shape our organization’s unique value and future plans.”

David Spitzler
Director of Development, LCAV & Tech Entrepreneur
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“Shelli and her team have provided fantastic marketing resources for me for more than 10 years. I know I can count on her to really think through the given project, and develop and execute campaigns that yield real results.”

Dana Loof
Executive Vice President at Pano Logic
Adobe
American Cancer Society
Apple Computer
Bigstep.com
Broadcom
Charles Schwab & Company
Cisco Systems
Cisco WebEX   

EFI
Eleven Inc.
EVault/i365
Intuit
Legal Community Against Violence
Microsoft Corporation
MRM Partners
Novell

Oracle
PanoLogic
SanDisk
Seagate
Six Apart
Sybase
Turning Star, Inc.
Wells Fargo Bank

Orchestrating a lightning-fast
new product launch
 
Helping Cisco sell
Software as a Service
Getting competing sales
teams on the same page
SanDisk needed to launch its new consumer electronics product in just 6 months and needed everything—a product name, overall product branding, and the launch strategy and management of the teams to execute. Read More

When Cisco bought WebEx, they needed to introduce the idea to their internal sales team and get them the materials and training they needed so they could begin selling the WebEx service through their channel partners. Read more.

A new partnership between Cisco and a sometimes-competitor brought two sales teams together to sell a new product jointly. The two companies came to STRAND to get the sales tools and sales training to bring these two previously competing sales teams together—and make it happen within 3 months. Read more.