case studies

Orchestrating a lightning-fast new product launch

SanDisk needed to launch its new consumer electronics product in just 6 months and needed everything—a product name, overall product branding, and the launch strategy and management of the teams to execute.

Solution:
STRAND came and quickly helped define the overall launch strategy, the target marketing, PR, and online strategy, then managed a full scale agency search for just the right team. We pulled in the San Francisco-based branding agency, Eleven, Inc. and managed them through the naming process and digital advertising launch. We also orchestrated SanDisk’s internal divisions involved with the launch, including the product management group, internal corporate marketing, packaging group and online marketing.

Results:
• Executed a full scale product launch in just 6 months
• Brought in and managed exceptional team members
• Hit and exceeded digital advertising launch metrics

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Executive Vice President at Pano Logic
Adobe
American Cancer Society
Apple Computer
Bigstep.com
Broadcom
Charles Schwab & Company
Cisco Systems
Cisco WebEX   

EFI
Eleven Inc.
EVault/i365
Intuit
Legal Community Against Violence
Microsoft Corporation
MRM Partners
Novell

 Oracle
PanoLogic
SanDisk
Seagate
Six Apart
Sybase
Turning Star, Inc.
Wells Fargo Bank

Orchestrating a lightning-fast
new product launch
  
Helping Cisco sell
Software as a Service
Getting competing sales
teams on the same page
SanDisk needed to launch its new consumer electronics product in just 6 months and needed everything—a product name, overall product branding, and the launch strategy and management of the teams to execute. Read More

 When Cisco bought WebEx, they needed to introduce the idea to their internal sales team and get them the materials and training they needed so they could begin selling the WebEx service through their channel partners. Read more.

 A new partnership between Cisco and a sometimes-competitor brought two sales teams together to sell a new product jointly. The two companies came to STRAND to get the sales tools and sales training to bring these two previously competing sales teams together—and make it happen within 3 months. Read more.

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