what we do

STRAND can help you with

Leadership Strategy and Communication Services

Think of us as your corporate campaign manager. We want you to win—and win big. Our executive coaching is all about helping you grow your opportunities, and your influence, within your organization. It starts by assessing your personal and team vision and how they fit into your company’s goals. We then work with you to create a communications plan and to-do list to get you top-of-mind with your corporate colleagues, and work with you on the best ways to build team alignment for your mission.

Market Growth

The STRAND team uses our many collective years’ experience in launching business-to-business products to improve market share  and feed your hungry sales team. We employ all the strategies that work, including social media, lead generation, events, public relations and yes, even old school branding and advertising. We help you create your ideal communications plan that fits into your budget and blows away your goals.

Asset Development

Whether you’re looking for video, marketing/sales collateral, presentations, social media tools,  motion graphics or something-but-you’re-not-sure-quite-what (often our favorite projects), we’re ready to help. From writers to designers to project managers that seamlessly blend carrot with stick to keep everything clipping along, we will get the job done on-time and on-budget.

Marketing Execution Services

Strand's project execution services provide the feet-on-the- street, extending beyond the planning stage to include tactical program implementation in demand generation, brand communication, thought-leadership, content and presentation development, sales enablement tools and training and product launches. We can work with our clients’ internal creative marketing teams and resources to execute marketing plans or we can supply our own creative resources to execute high-impact communication assets.

Team Placement and Conversion Services

If you need people, we’ve got some of the best in tech ready to work as an addition to your existing team or in lieu of a fulltime in-house team. The commitment duration is based on your needs and workflow, making it easy to expand and contract your resources as you need them. We can also help you try-before-you-buy, hiring an employee on a contract basis with the option to convert them to a permanent employee later. We pride ourselves on offering a conversion structure that is competitive, affordable and in the best interest of the client and the contractor.

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See what others are saying
“Shelli brought strategy and focus to our new-audience development efforts.  She inspired a diverse board of directors and senior staff to think about our organization and our message with refreshed clarity.  She was essential in helping us shape our organization’s unique value and future plans.”

David Spitzler
Director of Development, LCAV & Tech Entrepreneur
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“Shelli and her team have provided fantastic marketing resources for me for more than 10 years. I know I can count on her to really think through the given project, and develop and execute campaigns that yield real results.”

Dana Loof
Executive Vice President at Pano Logic
Adobe
American Cancer Society
Apple Computer
Bigstep.com
Broadcom
Charles Schwab & Company
Cisco Systems
Cisco WebEX   

EFI
Eleven Inc.
EVault/i365
Intuit
Legal Community Against Violence
Microsoft Corporation
MRM Partners
Novell

Oracle
PanoLogic
SanDisk
Seagate
Six Apart
Sybase
Turning Star, Inc.
Wells Fargo Bank

Orchestrating a lightning-fast
new product launch
 
Helping Cisco sell
Software as a Service
Getting competing sales
teams on the same page
SanDisk needed to launch its new consumer electronics product in just 6 months and needed everything—a product name, overall product branding, and the launch strategy and management of the teams to execute. Read More

When Cisco bought WebEx, they needed to introduce the idea to their internal sales team and get them the materials and training they needed so they could begin selling the WebEx service through their channel partners. Read more.

A new partnership between Cisco and a sometimes-competitor brought two sales teams together to sell a new product jointly. The two companies came to STRAND to get the sales tools and sales training to bring these two previously competing sales teams together—and make it happen within 3 months. Read more.